Digital Marketing Manager – TJ / 1840294 Full Time NEW

Our client Digital Drive is looking for a Digital Marketing Manager in REMOTE

Digital Drive seeks a seasoned Digital Marketing Manager to spearhead the development and execution of all digital marketing initiatives across diverse industries and product lines. This role demands a strategic leader who combines deep expertise in social media marketing, email marketing, Google Analytics, social media analytics, and email automation platforms with a demonstrated ability to build and lead a high-performing marketing team. The ideal candidate will shape impactful brand growth strategies, manage multi-channel campaigns, optimize customer acquisition funnels, and advance revenue generation efforts, driving significant business results.

As the head of the Marketing Division, the Digital Marketing Manager oversees brand positioning, marketing operations, campaign performance, and cross-functional collaboration with sales and product teams. Managing a team of five marketers, this role involves recruiting, mentoring, and scaling marketing resources to deliver exceptional digital campaigns using data-driven insights and continuous improvement methodologies. This position is perfect for a hands-on leader who thrives in dynamic environments and is passionate about harnessing the latest marketing technologies and platforms to propel business growth.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness, customer acquisition, and revenue across multiple industries and product lines.
• Lead, mentor, and manage a marketing team of five, fostering professional growth and ensuring high performance.
• Plan, execute, and optimize multi-channel digital marketing campaigns, including paid search, paid social media, search engine optimization, content marketing, email marketing, and display advertising.
• Collaborate closely with sales and product teams to design and implement lead generation and customer acquisition strategies that support pipeline development and revenue targets.
• Oversee media planning and campaign execution, utilizing marketing analytics, A/B testing, and data-driven insights to enhance campaign effectiveness and return on investment.
• Establish and maintain consistent brand positioning and messaging across all marketing channels and customer interactions.
• Monitor market trends, analyze competitor activities, and gather customer insights to continuously refine marketing strategies and identify new business opportunities.
• Manage marketing automation platforms and analytics tools such as Google Ads, Facebook/Meta Ads Manager, LinkedIn Ads, SEO tools, and email automation systems to improve campaign efficiency and reporting accuracy.
• Lead cross-functional collaboration efforts to align marketing campaigns with overall business objectives and product launches.
• Ensure rigorous project management and seamless execution of marketing plans while adhering to timelines and budgets.